Snap Stories, from the app’s 187 million daily users, can play a big part in that, which will help provide immediate, compelling material for relevant posts, while also, for Snap, showcasing what the app has to offer – and ideally, getting more people to download the app itself. Indeed, Facebook CEO Mark Zuckerberg recently noted that he sees the Stories format becoming the most popular social sharing option, overtaking the News Feed in the near future. While you might be able to keep static images, the appeal lies in the ability to utilize the increasingly popular Stories format to add context to your material. It would be quite easy to screenshot frames from the Story and add them in, which would enable you to keep the context for posterity, but that also seems to go against the ethos of both Snapchat and the embed function.Īnd really, that’s not the key idea here. There would also be a question here as to whether publishers can – or should be able to – use screenshots of said Snaps for posterity.
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